LinkedIn: Posts on LinkedIn and Algorithms | JobSearchTV.com


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How can you get better results with your posts on LinkedIn? By not allowing the algorithm to knock you out. Here is their thinking.

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I'm Jeff Altman, The Big Game Hunter. I'm the head coach for JobSearchCoachingHQ. com. Sorry, I was in a funny kind of mood. And, you know, we all know about Google and algorithms. But we tend to forget that all the other platforms have them, too, including LinkedIn. Now, people are always encouraged to post-- post blog articles to post in the feed and I just want to speak to your posts in the feed for a second and how LinkedIn kind of looks at that.
I'll just simply say, there, they've got a good algorithm and it spots a lot of the spammy stuff that kind of looks like the noxious internet marketing material. "Hey, you too, can make big bucks!" Yada yada yada. For you as a job hunter, what you're looking for is attention and the attention that comes with likes, the attention that comes with quality content being posted.
So right off the bat, when LinkedIn is looking at a post, the algorithm is creating a quick quality score for someone's background. And, right off the bat, they'll reject it, or they'll clear it for continuing on and just continue to display. What LinkedIn will wind up doing is monitoring likes, monitoring views, and here's the stuff that really is interesting, the hides and the flags. You know, you can hide posts on LinkedIn. And when they spot too many of them, they'll knock it out of the box.
They'll also look at the morality of the posts, the profile that its associated with, and they've created certain content classifiers that help it to figure out whether or not your post is a decent question, should be continued to be displayed (or not) out of the box. Again, from their standpoint, like you've heard many times about Google, they want to see quality content. They don't want to see spammy stuff. And thus ,when you think about posting on LinkedIn, in the post area, you always want to be thinking in terms of quality content, images, videos, things along those lines that basically reflect to the algorithm that this is good material.
Longer is better. Longer posts or text are better than short posts. When they see a short post, the probability is to the algorithm that it's spammy. And that's not where you want to be classified. So,, again, part of building your brand is to keep people on the LinkedIn platform and not send them outward.
So, reflecting on what you post, you want to keep people on LinkedIn. You want to keep them looking at your content on the platform, not sending them elsewhere. Longer rather than shorter. Longer is like two three paragraphs, tops. And material that wouldn't settle off the filters as being spam. So, keep posting for LinkedIn.
I'm Jeff Altman, The Big Game Hunter. If you'd like my help with your search, if you like my help with hiring, as a coach, not as a recruiter, I just want to be clear, I don't do recruiting, I do coaching, reach out to me through LinkedIn at linkedin.com/in/TheBigGameHunter. Once were connected, message me that you're interested in coaching; we'll set up a time for free discovery call.
Hope you have a great day and take care

ABOUT JEFF ALTMAN, THE BIG GAME HUNTER

JeffAltman, The Big Game Hunter
JeffAltman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1600 episodes and his newest show, “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. “No BS JobSearch Advice Radio” was recently named a Top 10 podcast for job search. JobSearchTV.com was also recently named a Top 10 YouTube channel for job search.

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