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Is this a trick question? I have answered this question before and do it again!

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I'm Jeff Altman, The Big Game Hunter. I coach people. I help you perform at a high level on your interviews, help you develop a great resume, not by writing it but by critiquing it. I'm going to help you from one end of the job search to another. You can pick components of it for me to work with you on. But I help people because I worked in search for more than 40 years, filled more than 1200 positions . . . This is an area that I'm an expert. You
Someone sent a question to me that I thought was wonderful.
"Is it better to apply through a company's website or through a job board?"
To me, this is a trick question because the correct answer is neither. Neither is the best way to do it. What you should be doing is finding a hiring manager, finding them instead of sending your resume through one version of the black hole or another. After all, we all know, if you apply through an applicant tracking system (which is what the company's website is going to put you through), it's going into the great abyss where it's going to be reviewed by . . . maybe the recruiter who's going to look at your resume and unless it has the exact language of their job, may not pick up on the fact that you're qualified.
If it goes in through a job board, that system is going to be forwarding it to their system. So it's going to be parsed a couple of different ways and times in order for it to be evaluated and, the long and the short of it is, neither way works for you.
For you, you want to find someone who works at the firm, who can point you to the hiring manager or someone in their department so that you're not get stuck with the systems that are there to filter people out. Hear that one again.
The systems are there to filter people out to get to a core and the core isn't necessarily an accurate representation of what they're looking for because the job description, the data dictionary that's used to evaluate, may not be so good.
So, is it better to apply to a company website or through a job board? The real answer is neither. What you should be doing is finding that hiring manager. You can do that through LinkedIn by finding people who work at that firm in that department. If your network is small, you build it up by joining groups related to what you do.
But the long and the short of it is never, EVER apply for a job through an applicant tracking system and if you can avoid submitting it through a job board, certainly avoid that as well.
So, I hope you found this helpful. I'm Jeff Altman, The Big Game Hunter. If you're interested in my helping your search, not as a recruiter, but as a coach, making sure you don't make dumb ass mistakes like this one, reach out to me through LinkedIn at linkedin.com/in/TheBigGameHunter. Mention that you saw the video because I like knowing I'm helping some folks. Once we're connected, I'll send you send you a message, reply to that, let me know that you're interested in coaching or help with your search. Obviously I charge for this work.
I hope you have a great day. Take care.

ABOUT JEFF ALTMAN, THE BIG GAME HUNTER

Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1500 episodes and his newest show, “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. “No BS JobSearch Advice Radio” was recently named a Top 10 podcast for job search. JobSearchTV.com was also recently named a Top 10 YouTube channel for job search.

Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? Schedule a free Discovery call.

If you have questions for me, call me through the Magnifi app for iOS (video) or PrestoExperts.com (phone)

JobSearchCoachingHQ.com offers great advice for job hunters—videos, my books and guides to job

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hunting, podcasts, articles, PLUS a community for you to ask questions of PLUS the ability to ask me questions where I function as your ally with no conflict of interest answering your questions.  

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JeffAltman, The Big Game Hunter
JeffAltman, The Big Game Hunter

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