Jeff Altman, The Big Game Hunter discusses the importance of preparing how to sell your organization and its opportunities to job hunters.

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This video is really for employers to help you be more effective in selling your organization. I don't care if you're a startup or a large organization, talent is in short supply. I'm not going to go into the reasons for this but I'll just reaffirm talent is in short supply.
Most of you go into interviews, ill-prepared to sell opportunities. Yes, you have your basic questions to ask, and qualify people with. But, once you have that person that you're interested in, how are you selling the opportunity? What are you saying? Are you prepared to sell an opportunity?
If you are like most employers, you do it in a half-assed kind of way, kind of winging it, and, as a result, are far less effective than you should be. The difference between your first choice and second choice in terms of efficacy for your organization can be enormous. Thus, it's important for you to be prepared to sell.
I want to be clear selling is not lying. I never believe in that. I'm sure you don't either. As a result, practice what you're going to say, rehearse it, do it with others. Talk to your colleagues about how they sell the organization. If they go, "yeah, you know, I just kind of talking about the firm," that's not good enough. You need to be prepared to talk about investment possibilities, opportunities to learn things, training that's available to people, you know, what's going to make it good for the employee or potential employee to join the organization, what's in it for them.
I'm sure you're not going to take (I'm just picking numbers at random) a hundred thousand dollar a year person and give them 150. Very few organizations will do that. I get it.
But once you're not doing that, once you're doing more, "modest raises," what's in it for the employee? And that's all the secondary stuff, whether its benefits, career opportunities, training, training potential, what the organization is going to pay for in the way of benefits and training. Stuff along those lines go a long way.
It's also talking about the group, the business, what's going to be interesting to them. Remember, you need to put yourself into the employee's seat and talk about the job from their vantage point, and not just simply from yours.


Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1400 episodes and his newest show, “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. “No BS JobSearch Advice Radio” was recently named a Top 10 podcast for job search. was also recently named a Top 10 YouTube channel for job search.

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