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All good candidates research and employer before interviewing. Why not make it easy for them and influence them at the same time?

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When good candidates get ready to interview with your firm, what they're doing is doing some basic research. They want to look up the LinkedIn profile of you and the other people that they're interviewing with. They want to spend some time looking at background of your farm.
Now one of the best ways to help them, shall we say, find out about your firm and, thus, create a positive impression for them, is to create your own information that's presented online--YouTube, Facebook, Twitter, all right places to do this. So, for example, I happen to be a big fan of YouTube channels. And, obviously, I've created tons of videos to help job hunters and HR professionals with recruiting.
Create a channel for your firm. Make sure that there are regular videos that are posted there about what it's like to work with your firm. Want to have fun videos because that fits the culture? Great! Serious interviews? Great!
Whatever it is create a flow of information using YouTube. I'm not talking about that big, long expensive productions. It could be a three to five minute video where someone talks about what it's like to work there, how they got through a job, what they like about it . . . real simple things. You could talk about what your firm is like, what it looks for, what it does . . .
Again, information for YouTube is great distribution channel. Same with Facebook. Just put out information. The YouTube stuff can wind up on Facebook. I hope people learn about you and, thus, influence their decision to join.


Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1300 episodes and his newest show, “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. “No BS JobSearch Advice Radio” was recently named a Top 10 podcast for job search. was also recently named a Top 10 YouTube channel for job search.

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