Getting Known on LinkedIn |

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EP 1428 Jeff Altman, The Big Game Hunter encourages you to become known on LinkedIn as a subject matter expert and explains how to do it.

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I'm a big fan of the LinkedIn blogging platform. If you go to your LinkedIn profile and look at the search box across, not the very top, the one on your homepage, you'll notice a pen or pencil and if you click that, there is a place where you can write articles, post videos and podcasts... Articles, videos and audios that you want to share with people on LinkedIn.

When all is said and done, as I talked about this, a lot of you are saying to yourself, "I'm no good at this. Who is going to want to read my stuff?" There are people who are following you with whom you are connected who will want to read your stuff they want to get your ideas. Along with the idea of it being no good, frankly, it probably won't be at the beginning. As time progresses, you will get better. Like everything else you've done in your life and your career, the more you do it, the better you get.

You'll start reading other people's articles, watch their videos and listen to their podcasts and notice the ones that you like and don't like. You'll notice people who are influencers. LinkedIn is cherry pick them and you will see that they have tens of thousands of views and, sometimes, thousands of comments. Don't compare yourself to them.

What will happen is that they will people will start to follow you based upon what they say, who are not even connected with. They are going to be interested. The 1st time you write or publish, you may only get 10 or 20 people or 5 people reading what you wrote. The more you do it, the more people start noticing it and start reading it.

After you have written it, there is a place underneath the headline where you can share it on social media. Sharon on Facebook. Shared on Twitter. Sharon on Google+. On LinkedIn, there are 2 ways to share it. One way is to share it with your connections; another way is to share with the public. Start with your connections and, at the same time, share 2 groups that you remember. From there, come back and share it with the public. Share with the public several times over time because people log on to LinkedIn at different times and they may not see the 1st post because they were not light at that time. But they may see the 2nd 1 or the 4th 1. Don't do within 10 minutes of one another. Wait at least 6 hours before you re-share it.

At the end of the day, what you want to be doing is building a following of people who see you as a subject matter expert. At this point, my 1st level connections I think I have about 14,000. I have close to 16,000 were following me. That includes connections and other people who have chosen to follow me.

You can create the same momentum for yourself. My message about job search is a specific one. You are going to have one about something completely different. Get out there and get seen as a subject matter expert because, at the end of the day, opportunities are going to come to you because people see you as being an expert.


Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

Jeff Altman, The Big Game Hunter is a career and leadership coach who worked as a recruiter for more than 40 years. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 1400 episodes and his newest show, “No BS Coaching Advice.” He is a member of The Forbes Coaches Council. “No BS JobSearch Advice Radio” was recently named a Top 10 podcast for job search. was also recently named a Top 10 YouTube channel for job search.

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Jeff Altman, The Big Game Hunter
Jeff Altman, The Big Game Hunter

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